CIAA creates a strong digital ecosystem in which consumers can easily connect with brands to manage their assets and receive post-sales service support. CIAA is an integrated, innovative digital solution, that provides a completely personalized user experience for end consumers.​

With the help of CIAA, brands can also monitor the overall performance of their service partners and ensure a higher level of consumer satisfaction. This will help boost the operational efficiency of the brands and service partners while preventing any kind of revenue leakage as they provide their services to their customers in a transparent manner.