Some #CX leaders are making use of the data, drawing valuable insights that can prompt alerts and guide swift action to improve customer experiences.

This approach centers on a #predictive customer-experience platform that consists of three key elements:

  • Customer-level data lake
  • Predictive customer scores
  • Action and insight engine

#Predictive CX platforms become the foundation to link CX to value and to build clear business cases for CX im­provement.

MAST Consulting Group is working on CX journey with leading organization and helping them build the right CX strategies.

Full article – McKinsey :

To find out how we are helping our clients in their CX journey get in touch.

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